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In the hyper-connected landscape of social, search engines, and smartphones, local content (stories) always win BIG.
Of course, you don’t have to believe me, after all, why should you? One local business duo have been applying this method for years as their latest example shared in a Facebook group demonstrates.
And that is the rub. The story was published online (and shared) by a third party, commented on, and then shared again by others. With that absolute certainty of proof for potential customers, it convices people.the duo are worth doing business with. Instantly, their business.has beome more valuable.
So, is YOUR business enjoying the undeniable benefits of being published online (and shared) by a third party? If not, what are you waiting for?
The race for business authority, and trust, was started years ago by local travel agent’s Dawn Gascoigne & Lindsay Aspinall. And many other businesses, who had the consumer confidence building foresight to start being published online. All are now reaping the harvest fruits of their past labour. Time, and time again.
Customers like confidence in the truth, the existence, or the reliability of something. That is why the search engines are so popular.
Belief is not achieved through the use of traditional advertising across television, radio, newspapers or other media advertising channels. Or cold calling, direct mail and other outbound techniques where buzz words of influence are used to win our attention.
Why? Because there is no room to build the narrative. People go looking for your business success story in the search engines all the time. Or on Twitter, Facebook etc.
No use creating a want signal by advertising for a potential customer, who’ll then go and buy from a competitor. — Ian Gentles
Potential customers use online search tools to find out if your business is credible.
The success. Or the accomplishment of an aim or purpose. What a business is doing in supporting the local (global) community. That align with (your customers) core values. These are the stories that are being read. And desired. They are the ones customers believe in and trust because the truth narratives are repeatedly told through published stories.
If you’re not being published online (and shared) by a third party, I urge you to take action immediately.
Not sure how to do that?
Then speak with us at Banburyshire Info. Arrange a free 30 minute (no obligation for our services or favour) consultation. We’ll also show you how to gain the most out of the publicity you create once published. Often in ways you’ve never imagined.
For more information call Ian Gentles now on 07511 217 984. If you prefer, you can send an to request a call back.
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