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People are no longer just apart of the audience, they’re active contributors.

If you’re a business looking to market locally.

Funny enough, one of the absolute best ways to reach superhero status with your local community is through the power of local community Facebook groups. These spaces generate super valuable conversations that fanpages, Twitter etc don’t allow for.

They also offer a super segmented, and actively engaged public.

THE space where people prefer to discuss, talk, and ask questions about products or services —  is an ideal space for brands or specialists to build a reputation as trustworthy references and leaders for a specialised audience.

This type of local community is all over Facebook.

Our Banbury centric community is an incredible local niche for brands, specialists and organisations — members come from all walks of life, but they all have one thing in common…They all want to get on in life, and to do right by their families, friends and neighbours.

Connecting ideas and people to make something positive happen.

This example highlights positive brand communication. Higham’s Mortgage & Protection engage with support for Banbury United on the Banburyshire Info facebook group.

What defines and distinguishes the spirit of the Banburyshire community is that users collaborate around a common theme
Higham’s Mortgage & Protection engage with support for Banbury United on the Banburyshire Info facebook group

Brand communications have to inform and entertain but the more important skills that need to be learned now are listening and responding, joining in with customer conversations, community news, collaborating and co-creating.

By putting people first, and understanding what are the ideas that are relevant to them, right now, you co-create meaning.

What defines and distinguishes the spirit of the Banburyshire community is that members collaborate around a common theme, local topic or particular purpose that unites them, and they themselves provide valuable and meaningful content for the rest of the participants.

They have also co-created — a marketplace FULL of hustle and bustle — a demand-driven model. One that grows around buyers, not sellers.

These are all reasons that make local communities excellent tools for gaining information and ideas to help you improve products, develop new services, excel in customer service, obtain loyalty, and interact more closely with your niche of the local market.

Recommendations for local wedding event caterers- Banburyshire Info 10-05-2019 21-46-32
Every time someone names a brand or where to buy a product, it becomes additional content providing more exposure and scoring more points for the ranking systems that Facebook search engines use.

We like this new marketplace much better.

Those involved come together to get advice, answer questions, receive support, gain recognition and status, share those all important experiences, and information etc…

Lots of information can be obtained including:

  • insights gained from the discussions and debates.
  • finding out what the problematic issues related to an industry, product, or particular service are; opening the door to peers supporting peers, product and execution ideas, good will. evangelism, and advocacy.
  • or listening closely to which interests and issues generate discussion.

Conversation is a tool we can use to encourage thinking together. When used this way, it leads to a new awareness, often affecting culture in a meaningful way. Maybe gaining more business.

Pontings Residential Lettings answer a request on the Banburyshire Info facebook group
Pontings Residential Lettings answer a request on the Banburyshire Info facebook group

For the visionary business, It opens up a new channel for brands to connect with customers more directly, more organically, and at scale. People are no longer just apart of the audience, they’re active contributors.

This conversation is about connecting ideas and people to make something happen — informed by social behaviour. And it can be the most exciting conversation business has ever engaged in.

Ian Gentles

Banburyshire Info Editor

Tel: 07511 217 984. Or if you prefer, 


It is really simple and easy.

For those brands/organisations who want to take their first steps in reaching superhero status, Tel Ian Gentles on 07511 217 984. Or if you prefer, .


Another article on the subject.

 


Need a local business?

To help YOU find a checked out Banbury area business offering high quality services and products, then take a look at our business directory page.

Banburyshire Info Business directory


The community and news site for Banbury and Banburyshire.

Whether you live, work or just love the Banbury area known as Banburyshire, our facebook group is for you.  You’ll find the site crammed full of useful and essential information such as, news, jobs, events, articles, food, local businesses and so much more.

Banburyshire Info provides a comprehensive resource for residents, businesses, and visitors to the Banburyshire area. A Media (Hyperlocal News & Infotainment) Company based in Banbury Oxfordshire.

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